Don’t you just hate it when people criticize the younger generation? Young people today ROCK! It could be argued that they are far more caring than previous generations, far more socially and politically aware, far more conscious of inequality and far more inclined to do something about it. Just look at the unprecedented rise of veganism The vast majority are people aged 18-35.
These days it is no longer acceptable for a business to operate in an entirely self-interested manner, having no regard to the impact it has on the global community and the environment. Businesses must become more ethical in the eyes of young people if they are to survive.
I started this company in response to something I saw as unethical: a product that I bought which was labelled ‘organic’. The packaging was covered in a leaf pattern, it had a green and brown palette evocative of all things natural and pure… it looked the part. Unfortunately after delving a bit deeper, I discovered that - far from organic - this product was full of nasty and dangerous ingredients. It had been 'greenwashed' (when 'green' marketing is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly).
Still on the lookout for a better product, I finally found one that was genuinely organic. Yay! Well, actually that was a shortlived ‘yay’ as when it arrived, the product was tiny. Half the size of other equally-priced brands. Not only that, but it had a horrible smell. And didn’t really do the job it was promoted as doing. Hmm, expensive AND crap… is that ethical? Hell no, it is not.
This was the push for me to set up my own company and do things properly. and ethically. Being ethical is at the heart of what we do and everything from product development to packaging is done with this in mind.
We are accountable for our actions and do not want anyone (or any thing) to suffer in the making of our products. For instance, we are the first company in the world to use Australian Pink Salt rather than unethical Himalayan Salt in our salt scrub (read our upcoming Blog Post on this).
Vegan & Cruelty-Free
We are a vegan family who love animals and the environment. All of our products are vegan & cruelty-free. We do not currently ship to China due to current animal testing laws and do not distribute our products through distributors who also sell to China.
Value for Money
We operate according to a non-greed philosophy. Our sizes are generous compared to our competitors and we offer a full refund for any product, if you do not like it, for any reason.
We have a commitment to sourcing local ingredients. As an Australian company, It is important for us that our products are made in Australia using the best ingredients on the market. We incorporate indigenous plants within our products and buy local as much as possible. If there is a cheap overseas option or an expensive local option, rest assured we will go for the local option every time!
We aim to use as little packaging as possible and for it to be recycled/recyclable as far as possible. We are always researching new ways to package our products for the least impact on the environment. There are some interesting developments with regards to green packaging which we shall be discussing in an upcoming Blog Post.
We contribute generously to charities who have touched our hearts. Please see our upcoming Blog Posts for more information on our beloved charities. If you would like more information, please reach out to us at firstname.lastname@example.org as we love to hear from you!
I would like to end with a quote by Fred Kofman who I was once lucky enough to meet. I had a million questions for Fred, however Brexit had happened the day previously, so all we talked about was that! I will save my questions for next time...
"Happiness and fulfillment do not come from pleasure but from meaning, from the pursuit of a noble purpose.”
Fred Kofman, "Conscious Business: How to Build Value Through Values”